Simon Martinelli is a Java Champion, Vaadin Champion, and Oracle ACE Pro with over three decades of experience as a software architect, developer, consultant, and trainer. He is the creator of the AI Unified Process (AIUP) and is a strong advocate of Spec-Driven Development.

As the owner of Martinelli LLC, he coaches teams to get up to speed with AI-driven development. He regularly shares his insights through international conferences, articles, and his blog, Keep IT Simple, where he writes about AI, architecture, and modern Java development.

He is also a lecturer at two universities in Switzerland, where he teaches software architecture, persistence, DevOps, and cloud-native development.