See the traffic Google Analytics misses
Run Simple Analytics alongside GA4 to measure website traffic when visitors reject consent.
View live dashboard- No cookies
- No personal data
- No visitor IDs
- EU-hosted
Illustrative comparison. Actual differences depend on your setup.
GA4 can use persistent identifiers. Simple Analytics calculates session starts without creating visitor identities.
Where GA4 loses visibility
When analytics consent is denied, Basic Consent Mode blocks Google tags. Advanced Consent Mode can send cookieless pings. Eligible properties can use behavioral modeling for users and sessions in supported reports.
Measure traffic without relying on Consent Mode modeling. Simple Analytics gives you an independent, observed dataset to compare with GA4, even when visitors reject consent.
How sessions without consent work →Add a cookieless layer to GA4.
GA4 still runs your reporting, audiences, and conversion workflows. Simple Analytics adds the cookieless baseline, so analysts can see what GA4 reports alongside independently recorded pageviews and events.
Google Analytics
Identifier-based analysis
User journeys and attribution using available identifiers. Consent and reporting settings affect the results.
Simple Analytics
Observed pageviews and events
Records pageviews and events without visitor IDs. Calculates session starts from pageview context.
Combined
Two measurement methods
Compare matching metrics and investigate differences. The two tools use different session definitions.
Compare it on your own website
Run Simple Analytics alongside GA4 with a free 30-day proof of concept.
Book a demoSend missing traffic data into your own systems
Use Simple Analytics as the cookieless collection layer behind the reporting tools your team already trusts. Send observed traffic into BI, dashboards, warehouses, or your own internal systems.
API and exports
Pull observed pageviews, events, referrers, and campaign data into your own workflows.
BI tools
Compare Simple Analytics with GA4 in Looker Studio, Power BI, or internal dashboards.
Data warehouse
Join cookieless traffic data with your warehouse models without relying on another dashboard.
Sources
Cookieless layer
Simple Analytics observed traffic
Aggregated
Stats API
Raw
Export API
Into your stack
Why Simple Analytics does not require analytics consent
What we do
- Measure pageviews, events, referrers, and campaign parameters without identifying visitors.
- Derive country-level location without storing IP addresses.
- Report cookieless traffic that GA4 cannot fully observe after consent is rejected.
What we don't
- No cookies, localStorage, or similar browser storage.
- No IP address collection or storage.
- No visitor IDs, user profiles, or cross-site identifiers.
- No cross-session or cross-device tracking.
That makes us compliant with all the major privacy laws out of the box. Read more about GDPR compliance, security, and privacy-first web analytics.
Trusted by teams that need a clearer picture
Simple Analytics helps analysts in agencies, enterprise teams, and white-label partners recover visibility into pageviews, clicks, events, and campaign traffic lost through consent banners, blockers, and privacy restrictions.
Switching to Simple Analytics will still give you visibility into how visitors are using your website, but you'll also be respecting their right to privacy.
DuckDuckGo
The biggest privacy-friendly search engineHow Simple Analytics works
A focused web analytics tool for teams that need the full picture without tracking people.
Ready to compare it on your own website?
Book a demo to discuss your GA4 setup and plan a free 30-day proof of concept.
Prefer to get started yourself? Start for free →